Skiers Choice is making decisive moves to build their team and further drive the Supra Boats momentum. Jared Lacefield a young veteran of the marine industry, started washing boats at 6 years old. This summer job eventually lead to a position in boat sales, finance manager and ultimately sales manager at his family’s dealership, Bohner Lacefield Marine in Fresno, CA. Lacefield has been in the business professionally for 11 years with most of those years on the dealer side of sales. Most recently he spent several years on the manufacturing side as a sales representative for Bennington Boats. Continuing to live, boat and work in California, Lacefield will support Skier’s Choice Western Dealer Network with his extensive product knowledge and ability to work with dealers as partners. Lacefield is joining a passionate team at Skier’s Choice who strive for continuous improvement. Lacefield is another difference-maker Skier’s Choice is welcoming to the team.