Malibu Boats, Inc. today introduced Run the Sun, a new brand platform and tagline for its flagship Malibu brand. The platform succeeds Truth on the Water and marks a significant evolution in how one of the category’s leading performance sport boat brands tells its story, moving from what the boats do to what an entire day on the water feels like when everything comes together. Experience this new branding at malibuboats.com.
Run the Sun is built on a tension every boater knows: the day is finite. A Malibu Boat makes it feel limitless. The platform celebrates owners who actively shape their day rather than react to it. They are the first ones on the dock, the last ones off the water, the ones pulling friends up for “just one more run” until nobody can remember why it was so important to head home.
“Truth on the Water served this brand extremely well. It was a promise about integrity, and we delivered on it for years,” said Dave Cluka, Chief Marketing Officer of Malibu Boats. “Run the Sun is the next chapter. Our owners aren’t passengers in their own day. This platform is about them, and about the confidence that comes from knowing your boat will never be the reason the day ends early.”
The platform is grounded in Malibu’s brand positioning: because time on the water is sacred, Malibu hand-builds boats engineered with total commitment to every component; boats that make every moment feel effortless and stand up to endless sessions. Or, as the positioning puts it, a Malibu is as sure as tomorrow’s sun.
Bringing that promise to life is the all-new 26 LSV, headlining Malibu’s model year 2027 lineup delivering a boat for “Big Water. Big Space. Big Waves.” Stretching 26’5″ with a 102″ beam with 18-person capacity, the 26 LSV is built for owners who refuse to let the day get smaller. Power comes from the Monsoon LT4 engine, paired with Dynamic Wave Technology™ with Surf Gate® Fusion, Power Wedge III, and a 5-tank, 5,769 pound ballast system for wake and surf performance that holds up run after run. A redesigned, taller freeboard, wider bow nose and helm, and a larger interior flip-down steps and transom walkover step make the boat easier to move through and around all day long.
Owners can option the boat with the all-new Ascend Elite tower which features a double-pivoting design with three towable and drivable positions, a tiered dual-coverage rigid bimini
With foil storage and six board-storage spots, and a full-color ARGB lighting system to match the vibe and guide the surfer using their Surf Band. The 26 LSV also features an easier to operate MaxPivot Seat,, the exclusive Natalie Seat™, and new flip-up transom seating, delivering diverse seating options for viewing riders, enjoying leisure moments, and engaging with friends and family for the best days together to Run the Sun.
Additionally, Malibu is launching its fresh new 20 VTX, the ultimate crossover. One boat, built to master water skiing, wakeboarding, and wake surfing, however your day unfolds. The American Water Ski Association (ASWA) knows what it takes to be the best ski towboat in the industry.
That’s why they’ve certified the 2027 20 VTX as an approved ski boat, validating that we’ve done our research and built a boat that delivers.
The Malibu Boats team is excited for the launch of not only this bright, fresh, distinctly Malibu brand platform alongside the incredible 26 LSV designed to enhance your longer days on the water and the 20 VTX which provides the most versatility for every watersport enthusiast.
Run the Sun and the all-new 26 LSV and 20 VTX models will begin appearing across malibuboats.com, digital and social channels, dealer showrooms, print, and Malibu’s event and demo presence beginning today.
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About Malibu Boats, Inc.
Based in Loudon, Tennessee, Malibu Boats, Inc. is a leading designer, manufacturer and marketer of a diverse range of recreational powerboats, including performance sport, sterndrive and outboard boats. Malibu Boats, Inc. is one of the market leaders in the performance sport boat category through its Malibu and Axis boat brands, one the market leaders in the 20′–40′ segment of the sterndrive boat category through its Cobalt brand, one of the market leaders in the saltwater fishing boat market with its Pursuit and Cobia offshore boats and Pathfinder, Maverick and Hewes flats and bay boat brands, and one of the market leaders in the premium adventure dayboat market with its Saxdor brand.
For more information, visit malibuboats.com.
