Hyperlite Wakeboards** is excited to announce a new alliance with Nautique Boats. Nautique is now the “Official Towboat” for Hyperlite Wakeboards. Both Hyperlite and Nautique share a passion for developing innovative and performance-minded products. The two brands have always shared a similar strategy in supporting wakeboarding’s grassroots of our sport. Quality and trust are virtues each company strives to attain. Now they can do so together.
“Having Nautique Boats in our key regions this summer ensures our retailers and consumers will have the best experience while getting to ride our latest wakeboards, wakeskates, surfers, and of course our new System binding,” said CJ Vlahovich, Hyperlite’s VP of Sales.
The synergies between Hyperlite and Nautique are numerous. When you consider that the two brands share a future with Shaun Murray, JD Webb, Jimmy LaRiche, Brandon Thomas, and of course Scott Byerly, their partnership is one for the ages.
“Nautique Boats have always been a leader in the wake industry,” Hyperlite Marketing Manager Greg Nelson says. “Partnering with Nautique is not only super cool, it’s a strategic alliance enhancing our efforts to get riders out on our cutting-edge wakeboards and System bindings, behind superior boats — Nautiques.”
Stay tuned for your opportunity to experience Hyperlite’s new System binding and extensive wakeboard line during Hyperlite’s System Sessions Tour. Together, Hyperlite and Nautique are also focused on providing entertaining podcasts with their mutual athletes and delivering the best in high-end competition with events like the Masters.