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Boat Builders and Engine Makers Win 2020 Marine Industry Customer Satisfaction Index Awards

Prestigious NMMA CSI awardees announced.

March 10, 2021
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The NMMA announced yesterday 58 recipients of the 2020 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction. Award recipients were acknowledged this morning during NMMA’s 2021 State of the Recreational Boating Industry and Awards Presentation.

The NMMA CSI Awards were awarded to 58 recipients
The Marine Industry CSI Awards honor those who strive to improve customer satisfaction. Courtesy NMMA

The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2020 and December 31, 2020. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 175,000 customers.

“Consumer expectations of products and services are dramatically increasing across all industries. In recreational boating, we collectively continue to enhance our brand, product and dealer experiences to provide exceptional customer service and quality products,” noted Robert Newsome, senior vice president of operations for NMMA. “Today, we honor those boat and engine brands who deliver on these values and are examples of excellence in customer satisfaction.”

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The following companies, across 13 categories, were honored with 2020 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

Aluminum Outboard Boats

  • Alumacraft
  • Crestliner Boats
  • G3
  • Lund Boat Company
  • Tracker
Chaparral SSi wins CSI award
Chaparral Boats won in several categories, including sterndrive bowrider boats, like this SSi model. Courtesy Chaparral Boats

Deck Boats

  • Chaparral Boats Inc.
  • NauticStar Boats
  • Regal Boats
  • Stingray Boats

Fiberglass Bass Boats

  • Bass Cat Boats
  • Nitro
  • Ranger
  • Skeeter
  • Triton
Blackfin Boats took home a CSI award
Blackfin Boats won in the category of fiberglass outboard boats. Courtesy Blackfin Boats

Fiberglass Outboard Boats

  • Blackfin Boats
  • Boston Whaler
  • Chaparral Boats Inc.
  • Cobia Boats
  • EdgeWater Boats
  • Everglades Boats
  • Formula Boats
  • Grady-White Boats, Inc.
  • Jupiter Marine International
  • Monterey Boats
  • Nitro
  • Pathfinder Boats
  • Pursuit Boats
  • Ranger
  • Regal Boats
  • Regulator Marine
  • Robalo Boats
  • Sea Vee Boats
  • Sportsman
  • Stingray Boats
  • Tiara

Inboard Engines

  • Ilmor
  • Indmar
  • PCM
Centurion Boats took home an award
Centurion Boats won in the category of inboard watersports boats. Courtesy Centurion Boats

Inboard Watersports Boats

  • ATX Surf Boats
  • Centurion Boats
  • Supreme Boats
  • Heyday Boats
  • MasterCraft Boat Company
  • Nautique Boat Company, Inc.
  • Skier’s Choice, Inc. – Moomba Boats
  • Skier’s Choice, Inc. – Supra Boats
  • Tige Boats

Jet Boats

  • Yamaha Watercraft
Yamaha Outboards took home a CSI award
Yamaha Outboards won an NMMA CSI Award. Courtesy Yamaha Outboards

Outboard Engines

  • Honda Marine
  • Suzuki
  • Tohatsu America Corporation
  • Yamaha

Personal Watercraft

  • Yamaha Watercraft
Barletta won a CSI award for pontoon boats
Barletta won an NMMA CSI for pontoon boats. Courtesy Barletta Boat Co.

Pontoon Boats

  • Avalon Pontoon Boats
  • Barletta Pontoon Boats
  • Bennington
  • Crest Pontoons
  • Forest River, Inc.
  • G3
  • Godfrey Marine
  • Manitou Pontoon Boats
  • Premier Marine
  • Sylvan Pontoon
  • Sun Tracker

Sterndrive Bowrider Boats

  • Chaparral Boats Inc.
  • Formula Boats
  • Monterey Boats
  • Regal Boats

Sterndrive Cuddy & Express Boats

  • Formula Boats
  • Monterey Boats
  • Stingray Boats
Volvo Penta's sterndrives won an award
Volvo Penta won an NMMA CSI award for sterndrive engines. Courtesy Volvo Penta

Sterndrive Engines

  • Volvo Penta
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