MALIBU IS RECOGNIZED AGAIN—BY FOCUSING ON YOU
Giving our customers the best possible watersports experience is our mission
and reward, but we’re honored to once again receive the CSI Award,
the marine industry’s highest customer-service accolade.
Loudon, TN | October 9, 2015 — Widely known as the leading measurement of consumer satisfaction in the marine industry, the NMMA’s CSI Awards have recognized Malibu Boats again in 2015. This prestigious award honors both our Malibu and Axis Wake Research lines of watersports towboats.
With a strict set of guidelines, an independent marketing group surveyed customers who purchased a new boat between April 1, 2014, and March 31, 2015. This unbiased survey scores on a 100-point scale, and those with a 90 or above are eligible for this honor.
Malibu has always received numerous awards every year, but in the opinion of COO Ritchie Anderson, the CSI Award is at the top. “Winning the NMMA’s highest award for excellence in customer satisfaction year after year is heartening proof that our commitment to build and deliver the finest boats possible is always at the forefront of our company. It is our unwavering focus to provide our customers with the watersports industry’s gold standard of quality, safety, performance, and versatility. We are committed to delivering the best experience out there, across the watersports spectrum, and we work tirelessly to deliver practical innovations that keep customers safe and protect their investment while also maximizing their fun on the water.”
As the largest source of consumer-satisfaction information in the marine industry, The Marine Industry Customer Satisfaction Index (CSI) Awards program provides consumers with an unbiased source of information regarding satisfaction opinions of their fellow new boat and engine buyers. Each year, the CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the consumer. Award recipients achieve and maintain an independently measured standard of excellence of 90 percent or higher in initial customer satisfaction over an annual award period. This measurement is based on responses provided by customers purchasing a new boat and/or engine.
#thetruthisonthewater | @malibuboats | malibuboats.com/csi
Malibu Boats is the world’s largest manufacturer of watersports towboats, owning over a third of the worldwide market share. Malibu sells the Wakesetter and Response models—as well as the Axis Wake Research brand—through a global dealer network. With some 450 employees and three manufacturing facilities, in California, Tennessee, and Australia, Malibu builds boats to help you live a #lifewithoutlimits on the water.
THE ALL-NEW MALIBU WAKESETTER 25 LSV & PRO TEAM RIDER JEFF LANGLEY