BRP To #SPARKSOMEFUN In 33 Markets With New Sea-Doo Spark Watercraft Test Ride Tour

April 3, 2014



BRP will be showing consumers first hand how to make their dream of owning a Sea-Doo watercraft come true with the Sea-Doo #SPARKSOMEFUN Test Ride Tour. The 2014 #SPARKSOMEFUN Tour will be visiting 33 popular family boating destinations across North America offering consumers the chance to experience how accessible, and fun, the award- winning Sea-Doo Spark watercraft truly is.


The Sea-Doo #SPARKSOMEFUN Test Ride Tour provides current and potential watercraft riders the opportunity to try before they buy. The Sea-Doo events team will assist consumers in finding the right Sea-Doo product to fill their watersports/boating needs. Guests are offered an on-water experience aboard various configurations of the new Sea-Doo Spark, including models equipped with iBR, the only watercraft braking system.  BRP is committed to re-spark the sport of personal watercraft by offering the biggest manufacturer on-water demo effort in the marine industry. In the coming months, BRP is looking to introduce the boating lifestyle to over 4000 people during the 33, three-day weekend events.

BRP’s Sea-Doo Spark is a paradigm-shifting product as the most accessible watercraft on the market, making the dream of being on the water possible for more families. The Sea-Doo Spark’s nimble, compact design features an all-new Exoskel architecture utilizing a new lightweight, durable, 100% recyclable Polytec material. The Spark offers six steps of customization; a choice between 2up or 3up platforms, choice between the most fuel-efficient watercraft engine available2, the Rotax 900 ACE3 or Rotax 900 HO ACE delivering a top speed of 40 and close to 50 mph respectfully4, option to add BRP’s intelligent Brake & Reverse (iBR)5, optional convenience package, choice of five colors, and ability to further personalize, including 20 Attitude Graphics Kits. The Sea-Doo Spark is a compact platform with a price close to 40% lower than the closest competitive model6 and at half the weight, making it easy to store and tow, and a blast to ride.

The Sea-Doo #SPARKSOMEFUN Test Ride events will be free to the boating public7 and are managed by the Sea-Doo events team – comprised of industry and product experts – and partnering authorized Sea-Doo watercraft dealers. Each Sea-Doo #SPARKSOMEFUN Tour stop is designed for both experienced and first time boating families to live the Sea-Doo lifestyle in a casual, fun filled atmosphere. Attendees will have the opportunity to experience first hand the fun the Sea-Doo Spark delivers starting at $4999 in United States. They will also be able to try the full-sized Sea-Doo GTI back-to-back to help them decide on the right Sea-Doo model to fit their watersports needs.


2014 Sea-Doo #SPARKSOMEFUN Test Ride Tour schedule

March 29 Melbourne, FL Eau Gallie Causeway Boat Launch Park
April 4-6 Deerfield Beach, FL Quiet Waters Park
April 11-13 St. Petersburg, FL Lake Seminole Park
April 25-27 Miami, FLConroe, TX Marine Stadium Rowing ClubFM 830 Boat Ramp – Lake Conroe
May 2-4 Lake Hartwell, SCFt. Walton Bch., FLAustin, TX Lake Hartwell State Recreation AreaRoss Marler Park360 Loop Launch Ramp
May 9-11 Acworth, GAShreveport, LAPhoenix, AZ Cauble Park – Acworth BeachCypress Lake/Black Bayou Recreation AreaPleasant Harbour Marina – Lake Pleasant
May 16-18 Knoxville, TNGrapevine, TXLong Beach, CA Concord Park (Sat & Sun)Oak Grove ParkLong Beach Marine Stadium
May 30-June 1 Nashville, TNOsage Beach, MOCastaic, CA Nashville Shores Waterpark – Percy Priest LakeDog Days Grill and Marina, Lake of the OzarksCastaic Lake State Recreation Area
June 6-8 Newport News, VASt. Louis, MOSan Francisco, CA Huntington ParkGeorge Winter ParkCoyote Point Regional Park – San Mateo
June 13-15 Jersey Shore, NJMinneapolis, MNSacramento, CA Multiple StopsTBDGranite Bay – Folsom Lake
June 20-22 Riverhead, NYLake Geneva, WI Mariners Cove East Hampton Long IslandTBD
June 27-29 Clayton, NYGrand Rapids, MIPortland, OR TBDKent County ParkHenry Hagg County Park
July 11-13 Montreal, QCCleveland, OHSeattle, WA TBDWhiskey Island Marina – Wendy Park BeachTBD
July 18-20 Spokane, WAQuebec City, QC Lake Coeur d’AlineTBD

We encourage everyone to visit for detailed event information and to lock in a specific time slot on the day of your choice.

For a look at the new Sea-Doo watercraft, visit


About BRP

BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski‑Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can‑Am roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide.




Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spark, iBR, Exoskel, Polytec and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.


Based on BRP internal testing. Testing of competitive models done under identical conditions. 3.Featured exclusively on the Sea-Doo Spark 2up without Intelligent Brake and Reverse (iBR). 4Actual top speed may vary depending on loading and other conditions. 5iBR is not available on the Spark 2up with the Rotax 900 ACE engine. 6Source: Manufacturer’s website. Prices vary according to product specification. 7 All Sea-Doo Test Ride Tour participants must possess a valid driver’s license and must be over the age of 18 and in some states/provinces may be required  to possess a safe boaters certificate/card/license. All product comparisons, industry and market claims refer to new sit down PWC with 4-stroke engines. Watercraft performance may vary depending on, among other things, general conditions, ambient temperature, and altitude, riding ability and rider/passenger weight. Testing of competitive models done under identical conditions. Because of our ongoing commitment to product quality and innovation, BRP reserves the right at any time to discontinue or change specifications, price, design, features, models or equipment without incurring any obligation.


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