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SEA-DOO “I BRAKE FOR…” TEST RIDE TOUR

BRP TO VISIT 23 US BOATING DESTINATIONS WITH THE ****2013 SEA-DOO ‘I BRAKE FOR…’ TEST RIDE TOUR

Valcourt, QC, CANADA  – March 23, 2013 – BRP will be offering consumers the opportunity to test ride new 2013 Sea-Doo watercraft, equipped with iBR, the world’s only on-water brake system at Test Ride events across the United States this spring and summer. The 2013 Sea-Doo Test Ride Tour will be visiting 23 popular family boating destinations offering consumers the chance to experience the Sea-Doo lifestyle and learn about latest technological watercraft advances from BRP.

The Sea-Doo Test Ride Tour provides current and potential watercraft riders the opportunity to try before they buy. The Sea-Doo events team will assist consumers in finding the right Sea-Doo product to fill their watersports/boating life. Guests are offered an on-water experience aboard a variety of Sea-Doo watercraft models, the only watercraft with a brake.  Sea-Doo is the number one watercraft brand in the North America and world-wide and BRP’s initiative is the biggest manufacturer supported on-water demo effort in the marine industry and is looking to introduce the Sea-Doo lifestyle to over 3000 people during the 23 three-day weekend events.

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The Sea-Doo Test Ride events will be FREE to the boating public* and are managed by the Sea-Doo events team – comprised of industry and product experts – and partnering, authorized Sea-Doo watercraft dealers. Each Sea-Doo Tour STOP is designed for both experienced and first time boating families to experience the Sea-Doo lifestyle in a casual, fun filled atmosphere. Attendees will also have the opportunity to win a new Sea-Doo GTI Limited 155 model and Sea-Doo MOVE I trailer in the Sea-Doo ‘I BRAKE FOR…’ sweepstakes.  Anyone can enter by visiting www.sea-doo.com or directly at www.ibrake4.com starting April 10th and simply sharing the special moments and destinations that you brake for.

Event participants will be able to experience multiple award-winning models to best find the right Sea-Doo watercraft to fill their watersports/boating desires. They will be able to experience the handling of the high-performance Sea-Doo RXP-X platform, the performance of various 4-TEC engine packages, the comfort of the smoothest ride possible on a PWC with various suspension equipped models with S3 hull, the simple fun or the GTI platform, and the braking capabilities of the iBR (Intelligent Brake & Reverse) system. Guests will also learn about and experience the durability and reliability of the Rotax 4-TEC marine engine while testing the various power packages available.

Experiencing BRP’s iBR system gives riders more control and a new perspective of the heightened level of fun to be had aboard Sea-Doo watercraft. We encourage everyone to visit www.seadoodemo.com starting March 25th for detailed event information and to lock in a specific time slot on the day of your choice.

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2013 Sea-Doo Test Ride Tour schedule

April 6              Orlando, FL                 Lake Underhill Park – East of Downtown

April 12-14       Tampa, FL                   Hogan’s Beach Grille – Courtney Campbell Parkway

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April 19-21       Ft. Lauderdale, FL       Markham Park – PWC Lake

April 26-28       Ft. Myers, FL                TBD

Phoenix, AZ                 Lake Pleasant – Pleasant Harbor Marina

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May 3-5           Colorado River, AZ/CA Pirates Cove Resort – Needles, CA

Charleston, SC             California Dreaming Restaurant

May 10-12       Lake Lanier, GA           Laurel Park Launch Ramp – Gainesville, GA

Long Beach, CA          Long Beach Marine Stadium

May 17-19       Lake Cumberland, KY  State Dock Marina

Sacramento, CA          Granite Bay Launch Ramp – Folsom Lake

May 31-June 2 Atlanta, GA                  Dallas Landing Park, Lake Allatoona – Cummings, GA

Houston, TX                 South Shore harbour Marina – Clear Lake, TX

June 7- 9         Charlotte, NC               Stutt’s Marina – Lake Norman

Dallas, TX                    Sneaky Pete’s Restaurant – Lake Lewisville

June 14-16      Norfolk, VA                   Willoughby Launch Ramp

June 21-23      Annapolis, MD             Hemingways Restaurant – Bay Bridge Marina Yacht Club

Lake of the Ozarks, MO            Dog Days Grill

June 28-30      New Jersey                   TBD

Minneapolis, MN         East Medicine Lake Park

July 12-14        Lake Winnipesaukee, NH         TBD

Delevan, WI                 Lake Lawn Resort – Lake Delevan, WI

July 19-21        Traverse City, MI          Torch River Marine – Torch Lake

Visit www.seadoodemo.com or www.facebook.com/seadoo for the most up-to-date information regarding the Sea-Doo Test Ride Tour events and everything Sea-Doo!

For a look at the new Sea-Doo watercraft, visit  www.sea-doo.com

Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski‑Doo and Lynx snowmobiles, Sea‑Doo watercraft, Evinrude and Johnsonoutboard engines, direct injection technologies such as E‑TEC, Can‑Am all-terrain vehicles and roadsters, as well as Rotax engines and karts.

www.brp.com

Ski-Doo, Lynx, Sea-Doo, Evinrude, Johnson, E-TEC, Can-Am, Rotax, GTI, iControl, iBR, iTC, S3, 4-TEC, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

*All Sea-Doo Test Ride Tour participants must posses a valid drivers license and must be over the age of 18 and in some states/provinces may be required to posses a safe boaters certificate/card/license.

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