A shop can be so much more than just a shop. Bill Porter at Performance Ski and Surf has proven that to be true since 1989. Even if the 3 WSIA Retailer of the Year awards, or the 8 WSIA Dealer of the Year wins hadn't come to fruition, the weight and reach of the shop name itself is evidence enough as to how much Performance has done in water sports. The new location promises to be bigger and badder than before, set to have a Grand Opening during Wake Games this spring. Everything Performance does is tip-top, so without a doubt the new location will be impressive. From the looks of the photos, we are already looking forward to getting outfitted with all the newest gear by the Performance staff. Follow them on facebook, instagram, twitter, and any other social networks you have to keep an eye on the progress.