MasterCraft and Wakeboard Champ Meagan Ethell Launch Let Her Rip

The Let Her Rip Campaign looks to build women’s confidence on and off the water.

Today is International Women’s Day, and in celebration of women on the water, MasterCraft Boats is launching a campaign, called “Let Her Rip,” with wakeboarding champion Meagan Ethell to inspire women to get on the water.

In MasterCraft’s own words, “Let Her Rip is all about empowering confidence both in and behind the boat, and on and off the water. MasterCraft is partnering with exceptional female athletes, leaders and brands to share stories of inspirational women who relentlessly chase their goals. In partnership with The Boarding School in Orlando, MasterCraft will also be hosting “Let Her Rip” clinics to help build confidence while driving, riding and learning new tricks.”

Wakeboarding champion Meagan Ethell helps MasterCraft launch the Let Her Rip campaign.Courtesy MasterCraft Boats

To learn more about the campaign, check out the “Let Her Rip” apparel or sign up for the clinics, please visit