Social media has changed how riding is brought to the masses. Before the days of Facebook, YouTube, and Instagram it was difficult to showcase your riding to a large audience. You only had a few options of riding in contests or being part of a full-length video. Well, not everyone has a style conducive for contest riding, and creating an hour-long video with multiple sections is difficult, as well as expensive. Today you can create a short video for YouTube, post sick photos on your Instagram, and showcase your riding without ever leaving your local spot. There are all types of professional wakeboarders nowadays, some of which who have never ridden in a contest. Online presence is now more important than ever.