Bonnier Corp. Launches LearnWake Website Redesign

how to wakeboard
Improved user experience and mobile optimization highlight site enhancementsLearnWake

WINTER PARK, Fla. (Sept. 20, 2016)LearnWake, the authoritative source for online wakeboarding instruction, is now more interactive, responsive and intuitive following a comprehensive website redesign.

Acquired in 2015 by Bonnier Corp. — one of the largest special-interest publishing groups — the membership-based program provides how-to videos focused on teaching engaged riders everything from basic skills to advanced tricks. Members simply choose the skill, trick or goal they want to accomplish, then a few clicks will direct them to a comprehensive library of relevant instructional videos and articles specific to their needs.

LearnWake boasts the most extensive library of step-by-step wakeboarding trick videos on the internet, and is regularly updated with fresh content covering all aspects of wakeboarding. Additionally, members can submit their own videos for custom analysis by expert coaches, and these critiques are posted for the benefit of all members.

“LearnWake has long been the go-to online destination for wakeboarders looking to go bigger, spin better and improve their foundation,” said Ben Greenwood, publisher, Wakeboarding magazine. “With the new mobile-friendly design, this is as close as riders can get to having an instructor in the boat with them when they’re out on their own.”

While rich content and intuitive design highlight the site’s appeal to consumers, the enhanced mobile experience offers an opportunity for marketers to reach a targeted customer group — freshly identified and activated new enthusiasts — at the optimal time.

“There’s no better place to connect with wakeboarders than in the boat,” said Matt Hickman, vice president of brand strategies, Bonnier Corp. “The latest mobile enhancements to LearnWake provide our marketing partners direct access to high-value current participants and the opportunity to establish relationships with new customers as they begin their enthusiast journey.”

Membership packages include one year for $69.99, month-to-month for $9.99 per month and a three-month seasonal option for $39.99.

About LearnWake: Co-founded by professional wakeboarders Kyle Schmidt and Mike McLin, LearnWake is the top website for wakeboarding instruction. The membership-based program provides how-to videos and step-by-step instruction designed to teach engaged riders everything from basic skills to advanced tricks. For more information, visit