MasterCraft has joined forces with Walter N. Meloon, of the famed marine industry family, to open MasterCraft of Orlando, a sales and service facility that will offer the entire MasterCraft product line.
The Meloons recently sold their shares in Correct Craft, the manufacturing company built by their family, and will reopen the site of their former dealership, Southeast Correct Craft, as the new MasterCraft of Orlando. The family’s long-term desire is to continue their dealership tradition of sales and service of inboard wakeboard and waterski boats since 1972, and is pleased by the new dealership affiliation with MasterCraft.
“In the many years we were in the marketplace with MasterCraft, we were always aware of their strong commitment to quality and product innovation,” says Walt Meloon, owner of MasterCraft of Orlando. “As we analyzed the various options available to us in light of our recent sale, we felt we had an outstanding, win-win opportunity to partner with an industry leader like MasterCraft and firmly believe we have tremendous opportunity to gain market share. Over the years, we have built a dedicated reputation based on taking good care of our valued customers and servicing their boating needs. We are very enthusiastic about continuing this same high level of commitment and in providing superior sales and service for MasterCraft customers.”
Scott Crutchfield, senior vice president of worldwide sales for MasterCraft, agrees. “When we were in the initial talks with Walt, it was always about two main things. How do we bring the MasterCraft reputation of quality, innovation, service and integrity into the Orlando marketplace, and how do we gain a competitive advantage in such a crowded yet important market? Walt came to the table with a proven history of being able to deliver a world-class consumer experience and, based on their tremendous history, have an inherent advantage to take over and absolutely dominate the marine market in Orlando.”
“We have enjoyed a great history in Central Florida, but we are totally focused on the future,” Meloon says. “We have very aggressive plans for the market and look forward to maximizing the brand power of MasterCraft and the quality of products to benefit boaters here.”
MasterCraft of Orlando is located at 7576 S. Orange Ave., Orlando, FL and is due to officially open for business upon new product delivery.
