Newport Beach, CA – June 15, 2005: Fox’s first-ever Land, Air, Sea Tour kicked off this month and has already logged several thousand successful miles on its quest to bring Fox’s stable of world-class athletes to local markets throughout the US and Canada in an effort to grow action sports and increase brand awareness by executing exciting demos, music and lifestyle events.
The key ingredient to the Land, Air, Sea Tour is Fox’s custom 40-foot Tour Bus that is loaded with state-of-the-art amenities including a booming 2,200 watt Rockford Fosgate sound system, stylish interior featuring Fox print fabric, and an exclusive VIP athlete lounge that is basically a club on wheels.
The Fox Tour Bus will make its way to all the major MX, FMX, BMX, surf, wake and lifestyle events to host special parties and serve as a home base for Fox VIPs, athletes, dealers, friends and fans. An array of exclusive Fox-owned demos will take place throughout the year and feature Fox athletes doing what they do best. Special happenings are also planned for the US Open of Surfing, Summer X Games, Vans Warped Tour and all five stops of the inaugural 2005 Dew Action Sports Tour. Additionally, in between scheduled Tour stops, the Fox Bus will make impromptu drive by visits to retailers throughout North America.
At each Land, Air, Sea Tour stop, event attendees are encouraged to swing by the Fox Tour Bus to meet their favorite Fox athletes and sign up for a chance to win a VIP-style trip to hang with the Fox crew at either the Summer X Games in Los Angeles or the finals of the 2005 Dew Action Sports Tour in Orlando. Event attendees will also have the chance to win an exclusive Kawasaki KLX110 Two Brothers Racing mini-bike that is an exact replica of James “Bubba” Stewart’s mini-bike.