Now serving as team manager, Cobe is reshaping the identity of Team O'Brien and he combed the entire sport to find the right addition. "At this point, it's hard for me to be really intrigued by a rider." Cobe said. "But Jeff's style is so unique. He goes big and makes everything look so easy." But there was more to it than that. "I wanted to find a guy who wasn't tainted by this industry and could bring a chemistry to our team like I had with Mike Weddington back in the day. Like Chase Heavener and Matt Staker, Gator and Byerly. We want to be having fun all the time and be totally connected. Jeff is respected by his peers and lives the sport in every part of his life."