October 1 marks the beginning of Breast Cancer Awareness month, something Meagan Ethell–the 6x Wake Awards Best Female Rider winner–has been passionate about for several years. In a continued effort to bring more awareness to the cause, Meagan and Red Bull partnered with Philadelphia’s iconic Boathouse Row on the Schuylkill River to create a series of unique and very pink images.
Inspired by having seen the area lit up pink for breast cancer awareness in the past, Meagan and Red Bull worked with the city of Philadelphia and WeCanRow Philly, a community of breast cancer survivors aiming to help those affected regain their activity and energy levels to light the boathouses pink and create an up-rail out of a rowing scull. Meagan also was inspired by her visit to the Philadelphia Girls Rowing Club (PGRC), which helps promote, stimulate, and support among women an interest in amateur rowing and other forms of athletics.
With a custom, pink-ribbon Red Bull helmet created just for the photo shoot, Meagan made some iconic images in epic fashion, earning her the latest Cover Up feature. The 22-year old Orlando native has worked to raise money, awareness, and help survivors of breast cancer for years, including as a spokeswoman for Boarding for Breast Cancer (B4BC), and teaching survivors in her hometown how to wakeboard every year. Those interested in standing by Meagan as she works to support, advocate, and eradicate this deadly disease can do so by donating to Boarding for Breast Cancer, or by joining B4BC’s 13th annual ‘Skate the Coast’ event on October 25th, and encouraging your community to skate, bike, or roll around your neighborhood for Breast Cancer Prevention. B4BC also encourages those participants to tag @b4bc and #feelinit4b4bc to continue their goal. Additionally, Meagan and B4BC will be auctioning off her helmet to raise money for the cause, with Red Bull matching the donation.
More information for Boathouse Row, WeCanRow Philly, and Boarding for Breast Cancer can be found at these links: