Jimmy LaRiche's new Hyperlite Franchise FLX!

If you haven't checked out Hyperlite's new 2014 line yet, go give a look now. Here's one of the gems that they came out with... Jimmy LaRiche's new board: The Franchise FLX. If you want to learn more about it, let this Wes Anderson take on a wakeboard gear video of Jim explain it to you, and then watch him rip it!