Don’t get me wrong, while the riders do have a major part in this new movement they couldn’t do it themselves. You have videographers like Spencer Norris, Sean Kilgus and Norbi Vasco who are filming, editing and posting videos of professional riders as fast as they are filmed. They film during the day then spend two hours editing over dinner to have clips posted by bedtime. They are blogging, Twittering and using every other form of media under the sun to get content to us. Even team managers are getting behind the lens. No longer is a team manager confined to booking tickets and dealing with disgruntled athletes because they had a three hour layover. You have dudes like CWB team manager extraordinaire Steve Bates who are not only filming every interaction their team has but going above and beyond to promote that team. Bate's is constantly thinking up ideas and pushing his team to have that same mindset.