In September 2008, Texas MasterCraft owner Jimmy Harvell stood on the shore of Lake Eola in downtown Orlando watching a pair of Sesitec's System 2.0 straight-line cables pull two dozen of the world's best riders through the most elaborate setup wakeboarding had ever seen at the first Red Bull Wake Lab event. "I watched for about 15 minutes, then I bought one," Harvell says. This spring, Texas MasterCraft became the first boat dealership in the world to feature a System 2.0 park. Since then, Harvell has added more than a quarter-million dollars worth of improvements to the park, including a white-sand beach, a start dock and a pair of high-tech obstacles designed by master rail builder Pat Panakos and The Wake Park Project. Hundreds of riders, from Scott Byerly to Texas locals, have sessioned the park since it opened, and in May, the one-of-a-kind setup got the stamp of approval from dozens of pro riders when Texas MasterCraft hosted the first stop of the 2009 Pro Wakeboard Tour.