When I hired Sean Kilgus, of BFY Action Films and Media to capture the essence of MasterCraft’s Let Her Rip movement, the veteran photo-journalist was eager to dive in. Kilgus travelled to Lake Norman, North Carolina, to spend a day at one of the numerous Let Her Rip events held around the country. The video embedded here is the result of that day on the water with pro wakesurfer, Emma Galusha ( @emmagsurfs on Instagram ), the team at Dyer Marine, and, most importantly the women being their best selves thanks to the unique power of watersports to inspire, build confidence and create community.
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According to MasterCraft, part of the Let Her Rip DNA is supporting others who proudly and courageously chase their goals and give 100-percent. The boatbuilder asks you to share how you Let Her Rip on Instagram by using the hashtag #letherrip in order to join you in celebrating your passions.
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