"What happened to the Reef Girls ads?" Over the years, that's probably the lament most frequently voiced by WAKEBOARDING readers as Reef Girls ads came and went in the pages of WBM. We feel your pain. After all, who didn't look forward to opening up a new issue and seeing the beautiful backside of the Reef Girls staring back at you. Sure, the annual Miss Reef calendar provided some solace, but there was nothing quite like the anticipation of a new mag and with it a new Reef Girls ad.