MasterCraft Wins Coveted NMMA Innovation Award for the X23, Its Revolutionary New Surf-Centric Boat
VONORE, Tenn. (Feb. 17, 2015) – MasterCraft Boats was honored with yet another Innovation Award from the National Marine Manufacturers Association (NMMA) for its revolutionary X23, the first boat designed from the fins up specifically for surfing. The NMMA works in partnership with Boat Writers International to recognize manufacturers and suppliers who introduce new, innovative products to the marine industry with a direct benefit to the consumer.
Awarded in advance of the Miami International Boat Show, this year’s field consisted of a record number of products for consideration with only seventeen finalists being selected for their technological advancements and laudable contributions to the boating community. MasterCraft has been a perennial winner of the award walking away with two NMMA Innovation Awards in 2014 for a total of five awards over the last six years.
“MasterCraft implemented a company-wide charter this past year to build the best surf boat on the market,” said Terry McNew, President and CEO of MasterCraft Boat Company. “Today’s recognition by the NMMA and Boat Writers International serves as validation from the most trusted voices in the industry that we have achieved this goal.”
The judges recognized the X23’s groundbreaking hull design and compartmentalized ballasts capable of delivering the longest, most customizable waves on the market. The boat introduces an entirely new zone for surfing, nearly twenty feet of curling barrel, with options for both goofy and regular riders.
The X23 is equipped with MasterCraft’s Gen 2 Surf System, itself a winner of an NMMA Innovation Award in 2014, providing perfectly shaped, chest high waves at the touch of a button. The X23 is part of MasterCraft’s legendary lineup of towboats, all frontrunners in their own right. The ProStar, recipient of the 2014 NMMA Innovation Award, continues to set the industry standard in competitive waterskiing while the awardwinning XStar continues to dominate the competitive wakeboarding scene. Together, these three flagship boats deliver MasterCraft’s unmatched performance across all watersports categories – from waterskiing, to wakeboarding or wakesurfing.
MasterCraft is one of the largest producers of inboard performance towboats in the world and remains the industry leader in new product innovation, styling, comfort, performance and quality. Handmade in Vonore, TN, MasterCraft boats continue the company’s legacy of excellence within all competitive and recreational niches of watersports. Recognized for its innovations in marine industry products and manufacturing, MasterCraft boats have claimed countless industry awards and the company boasts the only marine manufacturing facility on the planet to receive all three prestigious ISO certifications for Quality, Environmental, and Safety management systems. Since its modest beginnings in 1968, MasterCraft has remained a brand built on power, precision and progression.