OPTIMA Extends National Rebate Promotion

June 1, 2012


OPTIMA® Batteries 2012 Spring Promotion Extended through June 30 at Nationwide Retailers

$25 Rebate Available for Another 30 days with the Purchase of any OPTIMA Battery

May 30, 2012 (MILWAUKEE) – OPTIMA® Batteries, a leader in high-performance automotive and marine batteries, today announced that its 2012 national retail promotion designed to reward automotive and marine enthusiasts, will extend through June 30, 2012. Consumers will now be eligible for the $25 cash rebate from OPTIMA Batteries when they purchase any OPTIMA battery from now until June 30, 2012 at any qualified OPTIMA retailer.

In order to qualify for the promotion, consumers must purchase one or more OPTIMA batteries at any authorized retailer within the promotion timeframe (up to four per household). A completed rebate form and receipt copy with the OPTIMA purchase circled or highlighted must be mailed and postmarked no later than 11:59 p.m. CST, July 15, 2012. The rebate form will be available in-store at all participating OPTIMA Batteries’ dealers, as well as online at


“This 2012 retail promotion is designed to demonstrate OPTIMA Batteries’ commitment to supporting the lifestyle of performance automotive and marine enthusiasts,” said Cam Douglass, director of product development and marketing for OPTIMA. “With the growing interest in the campaign we have decided to extend the promotion to ensure that all of our customers have a chance to take advantage of this great offer.”

Consumers will receive a $25 rebate check for each battery they purchase, up to four, from OPTIMA Batteries within four to six weeks of mailing in their receipt and rebate form.

To learn more about OPTIMA Batteries and to find your nearest retailer, please visit You can also visit OPTIMA on-the-go using your iPhone, Android or Blackberry device for helpful tips on charging, battery care and maintenance and product information on its mobile-optimized website.


**About OPTIMA® Batteries

**OPTIMA® YellowTop®, RedTop® and BlueTop® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIXPACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.

OPTIMA Batteries are manufactured by Johnson Controls, Inc. Johnson Controls (NYSE: JCI – News) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of more than 150,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit


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