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MasterCraft Boat Company Announces Partnership with Sea Tow

September 16, 2008
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MasterCraft Boat Company announces a new partnership with Sea Tow, the world’s leading marine assistance provider with over 170,000 members worldwide, in order to provide a complimentary full-year Sea Tow Gold Card membership to each person who purchases a 2009 MasterCraft Saltwater Series Boat.

MasterCraft introduced its Saltwater Series in 2005 and has since seen promising growth in inner coastal and blue water markets. In a continued effort to support this emerging market, MasterCraft has put its money where its mouth is by offering this one-year Sea Tow Gold Card membership to bring their owners even more peace of mind.

“We were the first company to truly recognize that active boaters in coastal markets aspire to pull wakeboarders, skiers and tubers just like our owners do in fresh water,” says Parker Stair, director of sales for MasterCraft. “Because we felt that active boaters in saltwater did not need to negate watersports, we decided to bring the MasterCraft innovation and quality to this market. Now by extending a Sea Tow membership to all who choose to buy a 2009 MasterCraft Saltwater Series boat, we add world class protection to an already first rate product.”

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Captain Tim Wilson, program director for Sea Care, agrees. “Sea Tow is excited to welcome MasterCraft to the Sea Care program and help their customers get more out of boating. Choosing to provide a full-year Gold Card membership with each 2009 Saltwater Series boat demonstrates that MasterCraft is not only innovative, but also extraordinarily dedicated to superior customer service as well. We’re confident that MasterCraft’s customers will see a huge value in the inclusion of Sea Tow with their new boat purchase.”

Sea Tow, founded in 1983, is a community of recreational power boaters, sailors, water sports enthusiasts, salt and freshwater fishermen who want the security of knowing that should they need assistance on the water, Sea Tow will be there.

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