There're a lot of clothing companies to choose from. What sets Motive Boardwear apart? In a word: accountability. Motive was founded in 2008 by two clothing veterans with a mind to create an eco-friendly and environmentally responsible clothing company with 100% organic, soy-washed apparel. Check out a few of Motive's Spring 2010 offerings below, and check out their website at motiveboardwear.com, or stumble upon their threads at independent wake and surf shops in the southeast.