Tell us about the name. Where did Prime from?
Prime came from my original name, Prime Movers. The team thought that it was too long. We chose Prime because it still was along the same thing I was hoping for.
1. First in excellence, quality or value.
I originally really liked the idea of the top guys for this film truly representing the highest level of riding.
Who can we expect to see in the movie?
The cast is incredible. Obviously, I convinced Danny Harf to give me another shot, and he was stoked. We are shooting with incredible guys like Harley Clifford, Steel Lafferty and Mike Dowdy. Other new faces include Trever Maur and Josh Twelker out of Cali. Our veteran talent will be JD Webb, Rusty Malinoski, Aaron Rathy and more. Our veterans are incredible. I am pumped to really open them up on their talents. Every one of them can do things no other rider can. It should be a pretty amazing process to witness.
The production is a very important part of the puzzle for me. We are shooting the film with the Red Epic and lots of incredible camera work. The BFY team has grown these days to make this happen. Alongside of me will be Tony Augustinack, Ryan Brien, Jake Snider and Jimmy Hill. Each member will have a very important role in the film’s outcome.
I think that what Danny did in Defy was mind- blowing, and since, the level of riding has made an incredible jump ahead. I expect to see the most incredible riding of all time here. In the past, I have always tried to raise my own bar so to speak with the quality of production in my films. Shooting film was a big step and using helicopters since my first video were ways that I could do that. Staying on that path and hopefully making a higher quality film will be the difference.
What is your ultimate goal of the film?
My ultimate goal is to do the highest level of production ever in a wakeboarding film and hopefully complement the incredible level of riding of these guys.
Is there a general theme to the movie like with Defy?
The general theme is trying to let the riders really tell the story and steer the plot and outcome of what it really takes to be them. There are some incredible characters in this project. I hope to show that as well as their achievements. I hope to show both the struggles and success in the process.
Are you shooting with specialty cameras?
We will be shooting primarily with the Red Epic, but I also have a Sony FS700 high-speed camera for a lot of stuff. We are also going to be using the Phantom as well. If the budget allows it, we hope to link up with Brain Farm and rent their Cineflex rig on our mega shoot.
Why did you decide against making “Defy 2” and instead went with a new name?
I spoke with Danny extensively about doing another Defy, and we both decided that we wanted to do something different this time around. I think Defy was exactly what it needed to be, and Danny felt the same way. We were both so grateful to have the support and success that we did with Defy that we just wanted to focus on a fun action piece this time around. I personally am very excited to work with all the riders like I have traditionally.
I think that the biggest challenge will be raising the funds necessary to do the film like I hope to do. Every time we set out to do a new project, you feel so much pressure to outdo what you have done in the past. When you pull it off, you feel like you made the impossible happen. Again.
We are definitely in an incredible place because of MasterCraft‘s support on this film. That will hopefully make most dreams come true on the production side of things.
Will you be traveling for the movie, and where do you plan to go on special trips?
We will be spending a lot of time with the riders locally in Florida on this one, but we will for sure take some awesome trips, as well. We are heading out to California to meet up with Maur and Twelker this fall and doing a houseboat trip with the crew to Arizona also in the fall. Next winter, we are planning on taking a trip to shred with Harley and crew down in OZ and maybe get over to New Zealand.
How many tricks (landed and unlanded) do you think you’ll film from start to finish?
Ha-ha. Wow! That’s tough. I guesstimated that Danny alone did more than 1,000 double-ups filming for Defy. I am sure we could see 10 times that with this crew for sure.
What is the most fun part about working a project like this?
I think the best part is working with such incredible athletes and other filmers. It really is an amazing opportunity that we all have here to do this professionally. I also really enjoy the experience of working with the companies that support us. It’s cool being a part of a greater plan and seeing it come to fruition.
What part is the most taxing?
The organizing and editing. I think I put in around 80-100 hours a week for four months straight to edit Defy. Taxing.
I hope to have something up this fall. We are just really getting started. There is so much to shoot and get in the can still.
As far-reaching as Defy has been, do you hope Prime is the movie that makes it into the mainstream?
I would love to think that it could. Our sport needs great films to succeed. It is such an important part of how people enjoy and share our sport. I think of all the days I spent watching videos over and over again before I went riding with friends. The Web video is a great new thing, but the quality of a true film takes time. With that time comes a great display that I think only can be shown in a film. Having Defy on iTunes in more 100 countries is pretty cool. I hope that Prime can have the same impact and success.
How many hours in a helicopter do you think you have under your belt?
I bet it’s up around 100 plus hours. I figure I have shot 9 plus movies, and each film usually has around 10 or more hours of heli time. Not to mention other jobs using heli. A lot. Ha-ha.